Transforming Valoreo’s digital presence to drive increased traffic and generate more leads
Transforming Valoreo’s digital presence to drive increased traffic and generate more leads
Transforming Valoreo’s digital presence to drive increased traffic and generate more leads
Client Overview and Project Request
Client Overview and Project Request
Client Overview and Project Request
Valoreo, a Mexican company focused on acquiring and growing digital brands in Latin America, requested a website audit and redesign after noticing an alarmingly low rate of lead conversion.
Valoreo, a Mexican company focused on acquiring and growing digital brands in Latin America, requested a website audit and redesign after noticing an alarmingly low rate of lead conversion.
Valoreo, a Mexican company focused on acquiring and growing digital brands in Latin America, requested a website audit and redesign after noticing an alarmingly low rate of lead conversion.
THE PROBLEM
THE PROBLEM
THE PROBLEM
Users struggle to understand Valoreo’s objectives, and the outdated corporate UI contributes to a lack of trust. Furthermore, users find it difficult to access the contact form to submit their business information.
Users struggle to understand Valoreo’s objectives, and the outdated corporate UI contributes to a lack of trust. Furthermore, users find it difficult to access the contact form to submit their business information.
Users struggle to understand Valoreo’s objectives, and the outdated corporate UI contributes to a lack of trust. Furthermore, users find it difficult to access the contact form to submit their business information.
MY ROLE & THE TEAM
MY ROLE & THE TEAM
MY ROLE & THE TEAM
UI designer
UI designer
I was hired as a freelance Junior UI Designer and collaborated closely with a Senior UX Designer. We worked side by side, delivering weekly results and maintaining constant communication with the project manager and product owner.
I was hired as a freelance Junior UI Designer and collaborated closely with a Senior UX Designer. We worked side by side, delivering weekly results and maintaining constant communication with the project manager and product owner.
I was hired as a freelance Junior UI Designer and collaborated closely with a Senior UX Designer. We worked side by side, delivering weekly results and maintaining constant communication with the project manager and product owner.
MY RESPONSIBILITIES
MY RESPONSIBILITIES
MY RESPONSIBILITIES
My primary responsibilities as UI designer included:
My primary responsibilities as UI designer included:
Capture and clarify design requirements and project goals.
Capture and clarify design requirements and project goals.
Conceptualize a new UI approach that aligns with the product's goals.
Conceptualize a new UI approach that aligns with the product's goals.
Translate ideas to wireframes and prototypes to visualize and test design concepts.
Translate ideas to wireframes and prototypes to visualize and test design concepts.
Ensured responsive designs for various devices and screen sizes.
Ensured responsive designs for various devices and screen sizes.
Regularly meet with stakeholders to discuss progress, gather feedback, and adjust design strategies as needed.
Regularly meet with stakeholders to discuss progress, gather feedback, and adjust design strategies as needed.
My primary responsibilities as UI designer included:
Capture and clarify design requirements and project goals.
Conceptualize a new UI approach that aligns with the product's goals.
Translate ideas to wireframes and prototypes to visualize and test design concepts.
Ensured responsive designs for various devices and screen sizes.
Regularly meet with stakeholders to discuss progress, gather feedback, and adjust design strategies as needed.
Product challenges
Product challenges
Product challenges
JUNIOR EXPERIENCE
JUNIOR EXPERIENCE
JUNIOR EXPERIENCE
I faced a significant personal challenge with this project, as it was one of the first I participated in as a Junior UI Designer. Coming from a graphic design background, I encountered difficulties such as creating a proper UI kit and considering a mobile-first approach before designing desktop versions. I overcame these challenges by taking on assignments while self-training through courses and incorporating feedback from the team as I worked on my deliverable designs.
I faced a significant personal challenge with this project, as it was one of the first I participated in as a Junior UI Designer. Coming from a graphic design background, I encountered difficulties such as creating a proper UI kit and considering a mobile-first approach before designing desktop versions. I overcame these challenges by taking on assignments while self-training through courses and incorporating feedback from the team as I worked on my deliverable designs.
I faced a significant personal challenge with this project, as it was one of the first I participated in as a Junior UI Designer. Coming from a graphic design background, I encountered difficulties such as creating a proper UI kit and considering a mobile-first approach before designing desktop versions. I overcame these challenges by taking on assignments while self-training through courses and incorporating feedback from the team as I worked on my deliverable designs.
Product highlights
The content focuses on providing clear information about the company. This transparency reduces confusion and improves the overall user experience, ultimately leading to conversions.
The lead onboarding process is organized into 5 steps, featuring simple questions and an intuitive, user-friendly interface, making it easy for anyone to navigate.
A new section featuring testimonials was added to build trust and credibility. These provide social proof and address potential concerns, resulting in higher conversion rates too.
Product highlights
The content focuses on providing clear information about the company. This transparency reduces confusion and improves the overall user experience, ultimately leading to conversions.
A new section featuring testimonials was added to build trust and credibility. These provide social proof and address potential concerns, resulting in higher conversion rates too.
The lead onboarding process is organized into 5 steps, featuring simple questions and an intuitive, user-friendly interface, making it easy for anyone to navigate.
Product highlights
The content focuses on providing clear information about the company. This transparency reduces confusion and improves the overall user experience, ultimately leading to conversions.
A new section featuring testimonials was added to build trust and credibility. These provide social proof and address potential concerns, resulting in higher conversion rates too.
The lead onboarding process is organized into 5 steps, featuring simple questions and an intuitive, user-friendly interface, making it easy for anyone to navigate.
Thank you, for scrolling all along✨
Thank you, for scrolling all along✨
Thank you, for scrolling all along✨
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CRM DESIGN
CRM DESIGN
CRM DESIGN
Designing MySide’s app to empower creators, monetize content, and enable anonymous interaction
Designing MySide’s app to empower creators, monetize content, and enable anonymous interaction
Designing MySide’s app to empower creators, monetize content, and enable anonymous interaction
SOCIAL MEDIA APP
SOCIAL MEDIA APP
SOCIAL MEDIA APP