Designing MySide’s app to empower creators, monetize content, and enable anonymous interaction
Designing MySide’s app to empower creators, monetize content, and enable anonymous interaction
Designing MySide’s app to empower creators, monetize content, and enable anonymous interaction



Client Overview and Project Request
Client Overview and Project Request
Client Overview and Project Request
A government contracting firm approached our team to develop the MySide app, a social media platform intended for a select, private community of users.
A government contracting firm approached our team to develop the MySide app, a social media platform intended for a select, private community of users.
A government contracting firm approached our team to develop the MySide app, a social media platform intended for a select, private community of users.
THE PROBLEM
THE PROBLEM
THE PROBLEM
The organization lacks an app that incorporates mainstream social media features while ensuring secure and decentralized chat messaging as well as the capability for users to monetize their content and maintain control over their privacy and data.
The organization lacks an app that incorporates mainstream social media features while ensuring secure and decentralized chat messaging as well as the capability for users to monetize their content and maintain control over their privacy and data.
The organization lacks an app that incorporates mainstream social media features while ensuring secure and decentralized chat messaging as well as the capability for users to monetize their content and maintain control over their privacy and data.

MY ROLE & THE TEAM
MY ROLE & THE TEAM
MY ROLE & THE TEAM
UX/UI designer
UX/UI designer
UX/UI designer
I was incorporated to the product design team during the middle design phase of the project. Scrum methodology was applied and we maintained direct, constant communication with the development team, the project manager, and stakeholders.
I was incorporated to the product design team during the middle design phase of the project. Scrum methodology was applied and we maintained direct, constant communication with the development team, the project manager, and stakeholders.
I was incorporated to the product design team during the middle design phase of the project. Scrum methodology was applied and we maintained direct, constant communication with the development team, the project manager, and stakeholders.
MY RESPONSIBILITIES
MY RESPONSIBILITIES
MY RESPONSIBILITIES
These were my main responsibilities as UX/UI designer on the product design team:
These were my main responsibilities as UX/UI designer on the product design team:
These were my main responsibilities as UX/UI designer on the product design team:
Created and kept updated the design documentation.
Created and kept updated the design documentation.
Created and kept updated the design documentation.
Ensured responsive designs for various devices and screen sizes.
Ensured responsive designs for various devices and screen sizes.
Ensured responsive designs for various devices and screen sizes.
Maintained design quality control in the development of the product.
Maintained design quality control in the development of the product.
Maintained design quality control in the development of the product.
Perform usability testing to gather feedback and refine designs.
Perform usability testing to gather feedback and refine designs.
Perform usability testing to gather feedback and refine designs.
Regularly meet with stakeholders to discuss progress, gather feedback, and adjust design strategies as needed.
Regularly meet with stakeholders to discuss progress, gather feedback, and adjust design strategies as needed.
Regularly meet with stakeholders to discuss progress, gather feedback, and adjust design strategies as needed.



Product challenges
Product challenges
Product challenges
CONTROLLED FREEDOM
CONTROLLED FREEDOM
CONTROLLED FREEDOM
Reaching agreement with the team and stakeholders on what actions users could take in anonymous mode was difficult. At the same time, we needed to create effective content moderation tools and policies to manage user-generated content, making sure community standards were maintained without limiting freedom of expression.
Reaching agreement with the team and stakeholders on what actions users could take in anonymous mode was difficult. At the same time, we needed to create effective content moderation tools and policies to manage user-generated content, making sure community standards were maintained without limiting freedom of expression.
Reaching agreement with the team and stakeholders on what actions users could take in anonymous mode was difficult. At the same time, we needed to create effective content moderation tools and policies to manage user-generated content, making sure community standards were maintained without limiting freedom of expression.
REBRANDING
REBRANDING
REBRANDING
Having completed three-quarters of the project, the client’s management team changed, along with their marketing team, which proposed new branding and redefined the target audience. These modifications significantly impacted the UI and front-end development, necessitating numerous adjustments to the design system to align with the client’s new vision.
Having completed three-quarters of the project, the client’s management team changed, along with their marketing team, which proposed new branding and redefined the target audience. These modifications significantly impacted the UI and front-end development, necessitating numerous adjustments to the design system to align with the client’s new vision.
Having completed three-quarters of the project, the client’s management team changed, along with their marketing team, which proposed new branding and redefined the target audience. These modifications significantly impacted the UI and front-end development, necessitating numerous adjustments to the design system to align with the client’s new vision.
Select a version
VERSION 1
VERSION 2

Select a version
VERSION 1
VERSION 2

Select a version
VERSION 1
VERSION 2

Product main features
Product main features
Product main features
Secure messaging
Monetization
Visitor analytics
Anonymous mode
Secure messaging
Monetization
Visitor analytics
Anonymous mode
Secure messaging
Monetization
Visitor analytics
Anonymous mode
Group management
Multi-media upload
Color themes
Dark theme
Group management
Multi-media upload
Color themes
Dark theme
Group management
Multi-media upload
Color themes
Dark theme
Users can create and search for interest-based groups, with membership available for free or via subscription. Group creators manage fees and set privacy levels for member interactions.

Users can activate anonymous mode to create content and interact without revealing their identity, keeping their personal information private whenever they choose.


Individuals can choose to use the app in either light or dark mode, as well as select their preferred accent color.

Users can create and search for interest-based groups, with membership available for free or via subscription. Group creators manage fees and set privacy levels for member interactions.




Individuals can choose to use the app in either light or dark mode, as well as select their preferred accent color.


Users can activate anonymous mode to create content and interact without revealing their identity, keeping their personal information private whenever they choose.


Users can create and search for interest-based groups, with membership available for free or via subscription. Group creators manage fees and set privacy levels for member interactions.




Individuals can choose to use the app in either light or dark mode, as well as select their preferred accent color.


Users can activate anonymous mode to create content and interact without revealing their identity, keeping their personal information private whenever they choose.





Thank you, for scrolling all along✨
Thank you, for scrolling all along✨
Thank you, for scrolling all along✨
Visit other cases
Visit other cases
Visit other cases



Simplifying real estate for UAE professionals: Mena Homes, an all-in-one platform
Simplifying real estate for UAE professionals: Mena Homes, an all-in-one platform
Simplifying real estate for UAE professionals: Mena Homes, an all-in-one platform
CRM DESIGN
CRM DESIGN



Transforming Valoreo’s digital presence to drive increased traffic and generate more leads
Transforming Valoreo’s digital presence to drive increased traffic and generate more leads
Transforming Valoreo’s digital presence to drive increased traffic and generate more leads
WEBSITE REDESIGN
WEBSITE REDESIGN
WEBSITE REDESIGN