Simplifying real estate for UAE professionals: Mena Homes, an all-in-one platform

Simplifying real estate for UAE professionals: Mena Homes, an all-in-one platform

Simplifying real estate for UAE professionals: Mena Homes, an all-in-one platform

Client Overview and Project Request

Client Overview and Project Request

Client Overview and Project Request

Our team was approached to develop Mena Homes' CRM platform for real estate professionals in the United Arab Emirates. The platform aims to provide a complete and simplified user experience at a lower price.

Our team was approached to develop Mena Homes' CRM platform for real estate professionals in the United Arab Emirates. The platform aims to provide a complete and simplified user experience at a lower price.

Our team was approached to develop Mena Homes' CRM platform for real estate professionals in the United Arab Emirates. The platform aims to provide a complete and simplified user experience at a lower price.

THE PROBLEM

THE PROBLEM

THE PROBLEM

Mena Homes seeks to enter a competitive market dominated by established players with over ten years of experience and a loyal customer base. The problem was to identify how to improve user experiences while considering the cultural barriers of a diverse range of users in terms of age and nationality, as well as to understand the regulatory information of the UAE real estate market and ensure its proper implementation.

Mena Homes seeks to enter a competitive market dominated by established players with over ten years of experience and a loyal customer base. The problem was to identify how to improve user experiences while considering the cultural barriers of a diverse range of users in terms of age and nationality, as well as to understand the regulatory information of the UAE real estate market and ensure its proper implementation.

Mena Homes seeks to enter a competitive market dominated by established players with over ten years of experience and a loyal customer base. The problem was to identify how to improve user experiences while considering the cultural barriers of a diverse range of users in terms of age and nationality, as well as to understand the regulatory information of the UAE real estate market and ensure its proper implementation.

MY ROLE & THE TEAM

MY ROLE & THE TEAM

MY ROLE & THE TEAM

Product designer

Product designer

I joined the product design team after the scope definition and requirements gathering. We applied Scrum methodology and maintained direct, continuous communication with the development team, project manager, and stakeholders.

I joined the product design team after the scope definition and requirements gathering. We applied Scrum methodology and maintained direct, continuous communication with the development team, project manager, and stakeholders.

Product designer

I joined the product design team after the scope definition and requirements gathering. We applied Scrum methodology and maintained direct, continuous communication with the development team, project manager, and stakeholders.

MY RESPONSIBILITIES

MY RESPONSIBILITIES

MY RESPONSIBILITIES

The following were my main duties on the product design team:

The following were my main duties on the product design team:

Contributed to the product naming and the design of visual identity and branding elements.

Contributed to the product naming and the design of visual identity and branding elements.

Created and kept updated the design documentation.

Created and kept updated the design documentation.

Ensured responsive designs for various devices and screen sizes.

Ensured responsive designs for various devices and screen sizes.

Maintained design quality control in the development of the product.

Maintained design quality control in the development of the product.

Perform usability testing to gather feedback and refine designs.

Perform usability testing to gather feedback and refine designs.

Regularly meet with stakeholders to discuss progress, gather feedback, and adjust design strategies as needed.

Regularly meet with stakeholders to discuss progress, gather feedback, and adjust design strategies as needed.

Design documents and presentations.

Design documents and presentations.

The following were my main duties on the product design team:

Contributed to the product naming and the design of visual identity and branding elements.

Created and kept updated the design documentation.

Ensured responsive designs for various devices and screen sizes.

Maintained design quality control in the development of the product.

Perform usability testing to gather feedback and refine designs.

Regularly meet with stakeholders to discuss progress, gather feedback, and adjust design strategies as needed.

Design documents and presentations.

Product challenges

Product challenges

Product challenges

reaching real USERS

reaching real USERS

reaching real USERS

Contacting and engaging a diverse user base was difficult. The region's varied cultural backgrounds and communication preferences complicated outreach efforts. Additionally, time zone barriers and users busy schedules made it difficult to capture user attention. To address these issues, we gather reviews made on our competitors and partnered with local real estate agents, to foster meaningful connections.

Contacting and engaging a diverse user base was difficult. The region's varied cultural backgrounds and communication preferences complicated outreach efforts. Additionally, time zone barriers and users busy schedules made it difficult to capture user attention. To address these issues, we gather reviews made on our competitors and partnered with local real estate agents, to foster meaningful connections.

Contacting and engaging a diverse user base was difficult. The region's varied cultural backgrounds and communication preferences complicated outreach efforts. Additionally, time zone barriers and users busy schedules made it difficult to capture user attention. To address these issues, we gather reviews made on our competitors and partnered with local real estate agents, to foster meaningful connections.

ACCESSING TO COMPETITORS DASHBOARDS

ACCESSING TO COMPETITORS DASHBOARDS

ACCESSING TO COMPETITORS DASHBOARDS

Analyzing and testing our competitors presented a significant challenge, as accessing their dashboards was difficult due to local documentation and subscription requirements. To tackle this, we gathered video tutorials from competitors aimed at real estate professionals and conducted a couple of interviews with local real estate agents. These interviews provided insights into their dashboard profiles and highlighted their major pain points.

Analyzing and testing our competitors presented a significant challenge, as accessing their dashboards was difficult due to local documentation and subscription requirements. To tackle this, we gathered video tutorials from competitors aimed at real estate professionals and conducted a couple of interviews with local real estate agents. These interviews provided insights into their dashboard profiles and highlighted their major pain points.

Analyzing and testing our competitors presented a significant challenge, as accessing their dashboards was difficult due to local documentation and subscription requirements. To tackle this, we gathered video tutorials from competitors aimed at real estate professionals and conducted a couple of interviews with local real estate agents. These interviews provided insights into their dashboard profiles and highlighted their major pain points.

Product main features

Product main features

Product main features

Team management

Lead follow up

Visitor analytics

Advertising

Team management

Lead follow up

Visitor analytics

Advertising

Team management

Lead follow up

Visitor analytics

Advertising

Listing templates

Easy media upload

Personal domain

Instant flyers

Listing templates

Easy media upload

Personal domain

Instant flyers

Listing templates

Easy media upload

Personal domain

Instant flyers

Tour Scheduler

Calendar sync

AI text generator

Mobile ready

Tour Scheduler

Calendar sync

AI text generator

Mobile ready

Tour Scheduler

Calendar sync

AI text generator

Mobile ready

Product users/roles

Customers can set up property tours, keep track of their preferred listings, and reach out to agencies or agents directly.

Agencies can improve productivity by using a centralized CRM hub for team management, performance tracking, and report management.

Agents can stay organized, create listings in 5 easy steps. They can showcase these listings using templates, purchase boosters to improve property performance, manage leads and appointments.

Super admin and admins can manage invitations, subscriptions, user profiles, and posted content, as well as review reports, modify website content, and access their own analytics.

Product users/roles

Customers can set up property tours, keep track of their preferred listings, and reach out to agencies or agents directly.

Agents can stay organized, create listings in 5 easy steps. They can showcase these listings using templates, purchase boosters to improve property performance, manage leads and appointments.

Agencies can improve productivity by using a centralized CRM hub for team management, performance tracking, and report management.

Super admin and admins can manage invitations, subscriptions, user profiles, and posted content, as well as review reports, modify website content, and access their own analytics.

Product users/roles

Customers can set up property tours, keep track of their preferred listings, and reach out to agencies or agents directly.

Agents can stay organized, create listings in 5 easy steps. They can showcase these listings using templates, purchase boosters to improve property performance, manage leads and appointments.

Agencies can improve productivity by using a centralized CRM hub for team management, performance tracking, and report management.

Super admin and admins can manage invitations, subscriptions, user profiles, and posted content, as well as review reports, modify website content, and access their own analytics.

Thank you, for scrolling all along✨

Thank you, for scrolling all along✨

Thank you, for scrolling all along✨

2025

2025